9 in-Product Survey Questions Every Product Manager Should Use
If you want to set your product up for success, you should ask your users many questions. Asking the right questions in the right way will get your team to the bottom of your users’ intentions. In-product surveys are the best way to connect with your users because these surveys don’t get in the way of their customer journey. In-product surveys give you the opportunity to capture their thoughts, feelings, and pain points on the spot.
At the same time, if you want to capture insights you can act on, you’ll need to ask questions that get answered. We’ve prepared a list of 9 in-product questions along with design examples to inspire you to diversify your in-product questions. Copy and paste these examples into your next Appzi survey to get actionable answers.
9 in-Product Survey Question Examples
- What’s your impression of our product?
- How easy is our product to use?
- How satisfied are you with our new feature?
- How often do you use our product?
- What feature should we work on next?
- What do you wish you could do that you can’t do today?
- In your words, what are the things that you would most like to improve in our product?
- What do you think sets us apart from our competitors?
- How satisfied are you with your subscription?
Table of Contents
Track first impressions: What’s your first impression of our product?
When to use
Use this question to target users who registered with your product in the last 24 hours.
Who to target
You may want to target newly registered users.
What you will learn
You’ll get access to the first impression of your product. In a more detailed analysis, this data can be compared against user retention rate.
Analyze how easy it is to use your product: How easy is our product to use?
When to use
Use this question across your product to identify problem areas, or target a specific page to identify friction points in a key area.
Who to target
Target users who have completed onboarding. You may want to target new users specifically (e.g., less than 30 days since signup). For a more general read, target those who have considerable experience with your product (e.g., 30+ days since signup).
What you will learn
This question helps you understand how easy it is to use your product, what would make it easier, and the challenges your users may have faced.
Gauge feature satisfaction: How satisfied are you with our new feature?
When to use
Publish this question when releasing new features or starting a project to optimize existing features. Run this microsurvey continuously after rollout to surface opportunities for future roadmaps.
Who to target
Target users of a specific feature immediately after interacting with the feature (preferably for the first time). The open-ended question format gives users the freedom to express their opinion on their own words.
What you will learn
This question helps you understand overall satisfaction with specific features. In the long run, this data will demonstrate how satisfaction rates evolve over time.
Analyze the value your product brings: How often do you use our product?
When to use
Launch this question to see how valuable your product is for your users. It will also give you insights about how often users face tasks your product solves.
Who to target
Target active users, who’ve interacted with your product for at least 30 days.
What you will learn
The answers you’ll get can correlate with customer satisfaction and retention. If you see that your customers rarely use your product, you can come up with a plan for either product roadmap or marketing strategy changes.
Feature prioritization: What feature should we work on next?
When to use
Launch this question to understand which feature your team should focus on building next.
Who to target
Target active users who’ve been with you for at least 30 days.
What you will learn
This question gives you insights on what features can make your product more valuable for them.
Generate feature ideas: What do you wish you could do that you can’t do today?
When to use
This question is a great way to generate feature ideas that your users truly need. The open-ended nature of the question helps people get their creative juices flowing.
Who to target
Show this question to users who’ve been with you for at least 30 days.
What you will learn
The answers to this question will fill your product backlog with fresh ideas from avid users.
Product improvement: In your words, what are the things that you would most like to improve in our product?
When to use
Publish this question to get insights on what feature or customer communication flows might need a bump up.
Who to target
This question is a good fit for people who’ve actively used your product for at least 30 days.
What you will learn
This question will help you identify features that are worth including in your product roadmap to keep up with your users’ expectations and stay relevant in the market. It will also help you identify which parts of user experience might need to be polished.
Identify your unique selling proposition: What do you think sets us apart from our competitors?
When to use
Publish this question to learn about your product’s strongest benefits and differentiators.
Who to target
Target users who’ve actively used your product for at least 30 days.
What you will learn
You’ll find out what sets you apart from your competition, which will help you adjust your marketing messaging.
Measure User Satisfaction: How satisfied are you with your subscription?
When to use
Use this question to identify issues that could lead to churn and find optimizations to increase renewal rates.
Who to target
Target paying users who have enough experience with your product to provide informed answers..
What you’ll learn
This question will help you understand how satisfied your users are with their subscription of your product, and uncovers if there’s anything you can do to improve their experience.
6 tips for writing engaging in-product survey questions
The questions above should get you covered with everything you need to run your first in-product survey. The next 6 tips will help you come up with engaging survey questions:
- Beware of double barreled questions
- Keep your surveys short to avoid survey fatigue
- Do everything that’s in your power to minimize survey bias
- Weave-in open-ended questions.
- Let most of your questions be optional to answer
- Test auto popup surveys
- Do a test drive with your colleagues.
Final thoughts
Finally, always close the feedback loop. Your users are investing their time in helping you improve your product —so don’t let it go to waste. Once you’ve gathered and analyzed the data, send them a short message saying when and how their feedback will be used. You can also share their names in your product updates if they agree.
Writing a good in-product survey means asking questions in an engaging way. It also means that you’re providing a smooth survey-taking experience. We hope that our question examples will serve as an inspiration for your next product survey.