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10 Feedback Form Examples for Websites You’ll Want to Copy Immediately!

Customer feedback enables brands to know how they’re doing and where they can improve. A brand’s reputation is crucial to its success and feedback forms offer insights into your customers’ thoughts. For a customer to feel compelled to spend the time to complete a form, it needs to be attractive, direct, and to the point. Let’s take a look at feedback form examples for websites from brands that execute this strategy well.

Streamlined feedback forms allow customers to identify their area of concern and share their thoughts directly with you. In some cases, this means the issue stays off of social media and review websites, giving you a chance to resolve it privately. Other feedback might help you close gaps in your online strategy that you didn’t know existed, such as glitches in the ordering process.

The best forms stand out on a brand’s website to invite that feedback, and once expanded, are simple and easy to complete. Here’s a look at website feedback form examples from some outstanding brands we know you’ll recognize.

1. Apple Website Feedback Form Example

site feedback

On the Contact Us page of the Apple website, you’ll find an open and inviting forum to share your feedback. Apple’s website feedback form example offers three categories for people to share their thoughts to ensure the feedback gets to the right department:

· Product feedback
· Website feedback
· Developer feedback

Once you make a selection, from there Apple guides you through some simple options to get your feedback to the right place. Even when you’re within the website feedback option, you can still leave product feedback. This is a nice feature to offer so users don’t have to navigate back and forth to other pages to get to the information they need.

One other aspect of the Apple website feedback form example that’s helpful to its customers is the menu along the right. These options allow users to find other relevant information on the website, such as customer support, to ensure that the company solves the user’s issue and leaves them satisfied.

2. Microsoft Website Feedback Form Examples

feedback example

Much like Apple, Microsoft offers three categories of customer feedback. These categories include:

· File a complaint
· Give a compliment
· Share product feedback

These website feedback form examples are formatted with attractive icons that make the menu easy to navigate and understand. Additionally, at the top of the page, there’s a link to reach product support so that Microsoft can resolve the challenges you’re facing.

The language on the page is friendly and inviting. It says: “We welcome feedback from our customers – it helps us to continually improve.”

Making it clear that your company not only accepts but welcomes feedback is a great way to invite customers to share their feelings with you personally instead of publicly.

3. Google Website Feedback Forms Automatically Includes a Screenshot

feedback form example

When it comes to making things simple for customers, Google is a leader in the marketplace. Their website feedback form auto fills a screenshot of the page you were on when you clicked the “Send Feedback” button at the bottom of the page.

And above the auto filled feedback form is a box for you to share your thoughts and feedback. You can check or uncheck the box for sharing the screenshot, putting you in total control of your feedback message to the company.

You’ll find the “Send Feedback” button at the bottom of every page within the search engine, making it simple to share your thoughts.

4. Amazon Feedback Form Guides Users Through Its Many Products and Services

feedback form example

Because Amazon provides so many services, its feedback forms need to reflect that. The form opens with some common needs, such as Kindle device support, payment changes or a recent order. But if your request doesn’t match one of these specific categories, you can pick the box for “Something Else.”

With the “Something Else” option, there’s a dropdown that enables you to share website feedback.

You’ll notice a trend among these feedback form examples for websites. There’s always a menu along the right with options to find support for devices and services the company offers. This is so important in making sure you’re giving the customer the tools they need to solve their issue.

5. Mailchimp Persistent Feedback Button Along Right Side of Screen

feedback form example

When a user is logged into Mailchimp, they’ll see a feedback button along the right side of the screen as they navigate through the site. This way, any product upgrades or improvements a user wants, they can share that with Mailchimp at any time.

Once the user clicks the button for feedback, there are three options for feedback:

· Specific feedback
· Overall feedback
· Contact us

Once again, the website feedback form makes it simple to get in touch with a company representative if the customer needs specific assistance.

6. Upwork Feedback Button After Recent Site Updates

feedback form

As a service that connects businesses to the gig economy, Upwork tends to deal in a fast-paced environment. While it wants to continuously improve its service, it also knows that such development can disrupt its client base.

The feedback button is always present in the footer of the site once a user is logged in. However, after large development projects or changes to the site, it surfaces that feedback button on the top of the page to invite users to share how changes to the site might be affecting them.

7. Kroger Anonymous Website Feedback Option

feedback form ideas

It’s probably the lengthiest feedback form we’ve looked at so far, but it’s still a good one. You’ll find the feedback option in the footer of Kroger’s website on every page, enabling users to submit their thoughts easily.

Customers can share how their recent in-store shopping trip was or information about how easy it is to navigate Kroger’s online shopping experience. And for customers who are a bit more shy and afraid of confrontation, the online form is completely anonymous. Customers can rest easy knowing they’ve had their voice heard without any chance of further inquiry.

8. Walmart Simple Star Ranking Feedback

feedback form best

Head to the Walmart website and you’ll see a feedback button along the right that follows you around. Once you click on it, this is one of the simplest website feedback form examples we’ve evaluated because it offers a ranking system with five stars. All this form wants to know is on a scale of 1-5 how your online shopping experience went.

Over time, Walmart can use this data to see how changes to its website affect its star rating with customers to spot trends and respond accordingly. And if customers have more to share, they can contact customer service from this website feedback form to share additional thoughts.

9. Zappos Customer Service Dropdown with Website Feedback Option

feedback form

Shoe shoppers will see a bar at the top of the Zappos website with a Customer Service dropdown from any page they navigate to. From there, they have three options to get in touch with Zappos: Customer Support, FAQ, Give Us Feedback.

If you select the feedback option, you get a form with ranking scales from 1 to 10 and a few other questions. It’s certainly not the simplest feedback form, but it is thorough. The form also gives users the chance to share information about their Amazon account since Amazon now owns Zappos.

10. eBay Two-question Website Feedback Form Example

feedback customers

eBay offers shoppers a small Help menu along the right side of the screen. One option leads the user to FAQs while the other option gives the user a two-question feedback survey. The first question asks the user to rate their experience from 1 to 5. The second allows the user to share specific feedback about the page they’re on using an open-ended question box.

This simple customer feedback option helps eBay measure its service over time as it adapts and changes. Plus, the online retailer can also spot issues and bugs through its users’ feedback that it might not have known about.

How to Get Started with a Website Feedback Form

Now that you’ve seen feedback form examples for websites, get started collecting valuable feedback on your website. Appzi offers a free service for brands looking to learn more about their customers and gain insights into opportunity areas. Sign up for your free account now.

3 Ways to Embed a Feedback Form on Your Website Faster Than Ever

You can’t fix a problem you aren’t aware of. The best way to capture insights and experiences from your customers is through a feedback form on your website. New technology makes it easier than ever to embed forms on your website to make customer feedback collection simple, fast and seamless.

According to Forbes, collecting customer feedback is important for knowing what customers like and dislike, making the customer feel important and improving your business.

The key to collecting customer feedback is making your company available to accept a customer’s thoughts.

In addition to knowing what your customers like and dislike, customer feedback can help you when you make changes to your website. And tools like a net promoter score offer insights on how your business performs over time. Whether it’s a temporary scenario where you’re collecting information for a set time or an ongoing tool for how your business is performing, feedback forms can help you manage your customer experience.

Nudging your customers to offer feedback is as simple as embedding a form in your website and there are three easy ways to do that:

  • Popup feedback form
  • Inline website form
  • Sidebar feedback form

Each type of form has different use case scenarios as well as advantages and disadvantages. We’ll review all three options so you can make an informed decision about which option makes sense for you.

Popup Feedback Form

popup feedback form

Embedding a popup feedback form your website allows you to ensure that users are aware they can share their thoughts with you. Setting up a feedback form takes very little effort. The only ongoing effort is to review the data you collect regularly to adjust your business model and service appropriately.

The most common use of a popup form is after a user completes a specific action on your website. This might be an online purchase, contact us form, cart abandonment or at the end of a customer service chat session.

When using a popup form, you want it to be clear to the user why they are getting the popup and what you’re asking them to do. That’s why random popups are not as successful as those on carefully selected pages after specific events.


  • Website visitors will certainly know the form is available to them.
  • Can be triggered after a certain action on your website or time spent.
  • Might have a higher completion rate than some other passive feedback form options.


  • Customers could find the form annoying.
  • The popup form could make the customer abandon your site.
  • If employed at the wrong time, it could detract from the action you actually want the user to take on your website.

Inline Website Form

feedback form

An inline website form is what it sounds like: content that shows on your webpage. In these scenarios, the form questions or a button to the form sit right next to the content you want feedback on, in line with your website content.

Using this type of feedback form can be nice because it’s hard to miss. When executed well, an inline form fits into the overall design and feel of your website but stands out so that visitors feel compelled to take part.

If you’re looking for a less intrusive feedback collection option after purchase, you can integrate an inline form into your order confirmation page. Or within your FAQs, add an inline form asking if the information was helpful. This can help you adjust your FAQs appropriately.


  • Excellent for collecting feedback on a specific page.
  • Difficult to ignore and yet not as annoying as a popup form because there’s nothing to close.
  • Can be an attractive element in your website design.


  • Because an inline form is an element on a page of your website, it’s more difficult to target specific users and scenarios.
  • Could distract from the user engaging with your content or interrupt the flow and user experience. 
  • Is a persistent element on the page, meaning it’s still there if the user has recently completed the form.

Sidebar Form

site feedback

The least annoying or interruptive feedback form type is a sidebar form. It passively waits along the side of your website pages for your visitor to click and offer their insights from their experience.

Unlike a popup form, there’s nothing annoying to close out of. And compared to an inline form, a sidebar form does not interrupt a user from engaging with your content.

You can present sidebar forms in a variety of ways. One way is a slim colored bar that says “feedback.” Another is with an icon on the bottom corner of the page. It invites those who have thoughts they want feel like sharing to engage with your company without affecting their ability to do what they came to do on your website.


  • Inobtrusive to the website visitor’s experience.
  • Makes the feedback form seem more optional for the user.
  • Shows your business cares about the user’s experience and wants to make a difference.


  • Could go unnoticed and have a lower completion rate than the forms that interrupt a visitor’s experience.
  • Users must click to expand the feedback form to see the questions.

10 Essential Elements of a Successful Feedback Form

feedback form

No matter how you choose to present your website visitors with your feedback form, there are some overarching principles of a good form.

  1. Allow users to close and decline the survey.
  2. Keep the survey extremely short (1-2 questions at most).
  3. Make it clear how long the survey will take.
  4. Build trust with your customers by following up when you commit to following up.
  5. After a user completes the survey, delay showing the form again for a set time, such as a month, quarter or year.
  6. Avoid total screen takeovers that prevent the user from continuing to navigate your website. Remember, you don’t want to keep them from making a purchase or engaging with your content.
  7. Choose appropriate forms based on the page content and your goals. For example, you might use a popup form once a visitor completes a purchase and a sidebar form on content pages.
  8. Collect valuable data and be strategic about how often you collect information. Consider placing forms on recently redesigned webpages to learn about the user experience, collect net promoter numbers annually or learn about a specific area of your business you’re trying to grow.
  9. Integrate your data into one system. Be careful that you don’t have feedback data in many different places. Consider a tool that allows you to place a link for feedback at the bottom of emails, uses embed forms on your website and asks for feedback at the end of chat sessions. Seeing aggregate data can give you a better idea of next steps.
  10. Make contact information optional. Some visitors want to offer their feedback without the risk of you contacting them for more information or being placed on a marketing email list. Add an optional email field to reduce friction for customers completing your form.
feedback form

No matter what type of feedback form you choose, Appzi has you covered. We can help you collect feedback throughout your website seamlessly using popups, inline and sidebar forms. The setup is incredibly simple, and you don’t need to know how to code to create your forms. With many integration options, we make it simple to collect feedback and sort through it to make changes that delight your customers and drive more business to your website. Sign up for an account for free.

User Feedback: What It Really Is and Why It’s So Important to Any Business’ Success?

Feedback is on everybody’s lips these days.

There are surveys popping up on the news sites, on Social Media platforms, everywhere. It seems that somewhere, someone turned on a switch that illuminated a light bulb over the collective heads of the captains of industry, with the novel idea (at least new to them anyway) that actively listening to what the customer has to say is actually important.

This commercial renaissance, this new dialog with the buyer base, is a very good thing. Although the customer is not always right, the thing is, whether it’s about software, entertainment, dining, or whatever their purchasing focus is locked onto, the customer does know what they need, or what they would like to have regarding their user experiences.

Read further about what user feedback means, what role it plays in a business and what benefits it brings for both the business and the customers.

[click to continue] “User Feedback: What It Really Is and Why It’s So Important to Any Business’ Success?”

How to Effectively Get Valuable Customer Feedback From Your Website’s Users [Updated w/ 2018’s Best Practices]

Getting feedback from your users can make or break your business. However nothing valuable comes by easy these days, so collecting it can be a daunting task if you don’t know where to start or what you’re doing.

There are several methods to get your hands on this precious info depending on what situation you’re in. Since user feedback is what we do all day at Appzi, let’s discuss all the best practices and tools of the trade we know – all organized and broken down in one place, so you can evaluate what would work best for you.

Continue reading about how to collect user feedback, the best feedback tools out there, methods and let’s get to work!

[click to continue] “How to Effectively Get Valuable Customer Feedback From Your Website’s Users [Updated w/ 2018’s Best Practices]”

Slack And Trello Integration – What’s New with Appzi

Getting effective user feedback is definitely a way to maintain a sustainable growth rate for your product. There is no denying that. As importantly, your team collaboration contributes to the full life cycle of your product, its conception, all the way through to its execution and presentation in the marketplace. No steps taken during product development could have succeeded without effective team ups within your business infrastructure. To use a familiar analogy, the right hand must know what the left hand is doing or important things could get dropped and shattered to the floor.   [click to continue] “Slack And Trello Integration – What’s New with Appzi”

Not collecting user feedback? You’re flying blind!

Startups cannot become successful and viable without input from customers on a regular and consistent basis.  No matter how good your development, test, and design teams are, they’re going to miss things.  That’s just about as certain as death and taxes.  Customers almost always end up needing things you didn’t anticipate or coming across issues that your testing didn’t catch.  And unless you’re asking for feedback, customers tend not to complain about issues – more often than not, they get frustrated and leave without saying a word. [click to continue] “Not collecting user feedback? You’re flying blind!”