Category: Customer Research

Home, Blog / What exit surveys can teach you about your customer and your product

What exit surveys can teach you about your customer and your product

Anna

Figuring out why your valued customers have decided to cancel a subscription to your product is unpleasant at best, but it’s a valuable learning opportunity. And one of the best ways to gather data on why your customer has made this decision is by implementing an exit survey. 

In this blog post we’ll go over the reasons why you should add an exit survey to your product, analyze 3 templates you can use, and outline 5 things you should do with your findings. Plus, we’ll also cover the other types of survey you should add at different stages of the customer journey.

Let’s dive in.

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Home, Blog / 12 Types of Bias in Customer Surveys and 12 Smart Ways to Minimize Them

12 Types of Bias in Customer Surveys and 12 Smart Ways to Minimize Them

Anna

The best way to improve customer retention and foster brand loyalty is to ask your customers about ways in which you can serve them better. At the same time, it’s important that you collect accurate customer insights and feedback, as misleading data could lead to wasting valuable time and money. 

Today we’ll dive into one of the major causes of misleading data – customer survey bias. There are two main types of customer survey bias you should be aware of so that you don’t fall into the trap of basing major business decisions on skewed survey results:

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