10 Questions About NPS® Answered (and a free Calculator for you)

The Net Promoter Score® (NPS) is a popular way to measure customer loyalty and satisfaction, but tracking it might get tricky. You can put yourself in a great position to succeed with your next NPS program by finding the answers to these 10 questions beforehand.

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What exit surveys can teach you about your customer and your product

Figuring out why your valued customers have decided to cancel a subscription to your product is unpleasant at best, but it’s a valuable learning opportunity. And one of the best ways to gather data on why your customer has made this decision is by implementing an exit survey. 

In this blog post we’ll go over the reasons why you should add an exit survey to your product, analyze 3 templates you can use, and outline 5 things you should do with your findings. Plus, we’ll also cover the other types of survey you should add at different stages of the customer journey.

Let’s dive in.

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3 Feature Survey Templates for SaaS Product Managers

Improving product value is an ongoing process for every SaaS company — usually through new feature launches. The more valuable and relevant features that are designed, developed and shipped by the team, the more successful a product is.

For a new feature to be successful it has to check all three boxes of the feature/product checklist:

  • Be continuously used by the users – feature retention
  • Have a scalable way of driving adoption – feature adoption
  • Improve retention, engagement, and/or monetization for the core product.

A combination of data analytics and user research forms the basis of an effective product development process. This is where feature surveys come in handy — they let you understand customer preferences at scale with minimum resources. 

In this article, we’ll cover the importance of feature surveys and showcase three simple feature survey templates that you can use before and after launching your next product feature, in order to accurately gauge user interest and satisfaction.

Why are feature surveys valuable for SaaS businesses?

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13 Best Customer Journey Mapping Tools for Growing Teams in 2022

One of the best ways to enhance your customer service is by seeing things the way your customers do, which you can easily do with a tool like Appzi.

Getting their perspective helps you understand what they want and need. Having a clear vision of how they view your products and services gives you an idea of how to improve and help them better.

However, unless you’ve been in their shoes, you will never get a glimpse of the way they perceive your business.

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5 User Onboarding Survey Templates that Will Help You Build Seamless Digital Experiences

User onboarding helps ease users into a new product—showcasing how a product works and demonstrating its value. It’s what creates a user’s first impression of your product—and your brand—so it has to be impeccable. 

Thanks to the seamless onboarding experiences delivered by Facebook, Netflix, Instagram, Amazon and Google, user expectations are high— which means smaller companies have to be on par with these standards of usability. Research has shown that users become less and less forgiving when it comes to clunky product interactions. 

One study showed that 49% of users would switch to a competitor due to a poor user experience—whereas back in 2017 only 32% of users would do so. Remarkably, only 17% of consumers experiencing a problem with a digital service are likely to contact the service provider for help in the first instance. This means that 4 in 5 customers will experience problems with digital services without notifying you, and giving you a chance to put things right. 

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