Improving product value is an ongoing process for every SaaS company — usually through new feature launches. The more valuable and relevant features that are designed, developed and shipped by the team, the more successful a product is.
For a new feature to be successful it has to check all three boxes of the feature/product checklist:
- Be continuously used by the users – feature retention
- Have a scalable way of driving adoption – feature adoption
- Improve retention, engagement, and/or monetization for the core product.
A combination of data analytics and user research forms the basis of an effective product development process. This is where feature surveys come in handy — they let you understand customer preferences at scale with minimum resources.
In this article, we’ll cover the importance of feature surveys and showcase three simple feature survey templates that you can use before and after launching your next product feature, in order to accurately gauge user interest and satisfaction.
Why are feature surveys valuable for SaaS businesses?
Continue reading “3 Feature Survey Templates for SaaS Product Managers”
