Author: Anna

Customer feedback enables brands to know how they’re doing and where they can improve. A brand’s reputation is crucial to its success and feedback forms offer insights into your customers’ thoughts. For a customer to feel compelled to spend the time to complete a form, it needs to be attractive, direct, and to the point. Let’s take a look at feedback form examples for websites from brands that execute this strategy well.

Streamlined feedback forms allow customers to identify their area of concern and share their thoughts directly with you. In some cases, this means the issue stays off of social media and review websites, giving you a chance to resolve it privately. Other feedback might help you close gaps in your online strategy that you didn’t know existed, such as glitches in the ordering process.

The best forms stand out on a brand’s website to invite that feedback, and once expanded, are simple and easy to complete. Here’s a look at website feedback form examples from some outstanding brands we know you’ll recognize.

Are you wondering why you don’t get more repeat customers? Have you looked at your website’s bounce rate confused because you’ve optimized the site for conversions? The answers to these questions are not that hard to get to. But you’ll need to start collecting customer feedback on your website to learn from your customers’ experience.

You might have errors within your website that make ordering difficult. Or your customer service options are lacking compared to your competitors. Your customers might struggle to find what they’re looking for on your website.

So while you might think you’ve done all that you can to make your website and customer experience excellent, you’ll never be able to see it as clearly as your customers do.

According to Reputation Refinery, 96 percent of unhappy customers won’t tell you that they’re unhappy. However, they will tell 15 friends about their disgruntled feelings, which doesn’t bode well for expanding your network and reaching new customers.

Feedback is on everybody’s lips these days.

There are surveys popping up on the news sites, on Social Media platforms, everywhere. It seems that somewhere, someone turned on a switch that illuminated a light bulb over the collective heads of the captains of industry, with the novel idea (at least new to them anyway) that actively listening to what the customer has to say is actually important.

This commercial renaissance, this new dialog with the buyer base, is a very good thing. Although the customer is not always right, the thing is, whether it’s about software, entertainment, dining, or whatever their purchasing focus is locked onto, the customer does know what they need, or what they would like to have regarding their user experiences.