The best way to improve customer retention and foster brand loyalty is to ask your customers about ways in which you can serve them better. At the same time, it’s important that you collect accurate customer insights and feedback, as misleading data could lead to wasting valuable time and money.
Today we’ll dive into one of the major causes of misleading data – customer survey bias. There are two main types of customer survey bias you should be aware of so that you don’t fall into the trap of basing major business decisions on skewed survey results:
Continue reading “12 Types of Bias in Customer Surveys and 12 Smart Ways to Minimize Them”