What exit surveys can teach you about your customer and your product

Figuring out why your valued customers have decided to cancel a subscription to your product is unpleasant at best, but it’s a valuable learning opportunity. And one of the best ways to gather data on why your customer has made this decision is by implementing an exit survey. 

In this blog post we’ll go over the reasons why you should add an exit survey to your product, analyze 3 templates you can use, and outline 5 things you should do with your findings. Plus, we’ll also cover the other types of survey you should add at different stages of the customer journey.

Let’s dive in.

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13 Best Customer Journey Mapping Tools for Growing Teams in 2022

One of the best ways to enhance your customer service is by seeing things the way your customers do, which you can easily do with a tool like Appzi.

Getting their perspective helps you understand what they want and need. Having a clear vision of how they view your products and services gives you an idea of how to improve and help them better.

However, unless you’ve been in their shoes, you will never get a glimpse of the way they perceive your business.

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Auto popup surveys – everything you need to know to collect more feedback

We’ve all seen auto popup surveys appear as we’re browsing a website or using a new app—but have you ever given much thought to how they work, why companies deploy them, or how they could benefit your visitors, prospects, or customers?

In this article, we’ll run through the crucial information you need to know to get popup surveys working for your business. Our experience has shown that auto popup surveys drive 150% more user responses, compared to feedback buttons that users need to click to before sharing their thoughts with you. This makes auto popup surveys a valuable source of user insights because it takes seconds to interact with them and they seamlessly blend into user experience.

We’ll explore the main use cases for these types of surveys, we’ll look at tactics for deploying and targeting them in the most effective way, and we’ll make an honest assessment of the pros and cons. 

Plus, you can check out some best-practice examples of auto popup surveys being used in real-world scenarios—and learn how you can quickly design and launch your own.

What are auto popup surveys?

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9 in-Product Survey Questions Every Product Manager Should Use

If you want to set your product up for success, you should ask your users many questions. Asking the right questions in the right way will get your team to the bottom of your users’ intentions. In-product surveys are the best way to connect with your users because these surveys don’t get in the way of their customer journey. In-product surveys give you the opportunity to capture their thoughts, feelings, and pain points on the spot. 

At the same time, if you want to capture insights you can act on, you’ll need to ask questions that get answered. We’ve prepared a list of 9 in-product questions along with design examples to inspire you to diversify your in-product questions. Copy and paste these examples into your next Appzi survey to get actionable answers. 

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How to Effectively Get Valuable Customer Feedback From Your Website’s Users [Updated w/ 2022’s Best Practices]

Getting feedback from your users can make or break your business. However nothing valuable comes by easy these days, so collecting customer feedback can be a daunting task if you don’t know where to start or what you’re doing.

There are several methods to get your hands on this precious info depending on what situation you’re in. Since user feedback is what we do all day at Appzi, let’s discuss all the best practices and tools of the trade we know – all organized and broken down in one place, so you can evaluate what would work best for you.

Continue reading about how to collect user feedback, the best feedback tools out there, methods and let’s get to work!

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